My computer crashed two weeks ago. First time in 27 years of business I was unable to access any of my business or client files. Yep. I was very close to a breakdown – the Microsoft customer service could attest to my mental and emotional state. It wasn’t good.
Fortunately, beyond in the initial drama and trauma, I was able to call my local computer center and they assured me that they could pull the files from my old hard drive, no problem. Whew! And Amen!
The short version is that I bought a new computer and had my files transferred. Crisis avoided, somewhat. Then I began the long process of re-installing all of my programs, making backups, setting up regular online backups and moving quite a few programs to online access only.
So what does this have to do with online profiles? I started thinking as I was organizing my files and installing new programs how much things had changed in the last 4 years and all of the outdated information that remained on the old system. Lots. My business had shifted from one service business to another and my clientele had changed completely along with my prospect pool. It occurred to me that I had a lot of changes that weren’t reflected in my online profiles, my websites and my business marketing.
I hadn’t touched my online profiles but maybe once or twice since I first set them up. I had made minimal changes such as phone number or location but nothing specific to my business services let alone the new focus for each business. So I decided it was time for a change.
The first rewrite was my biography. I started 27 years ago with one business, I now have three. Nothing online reflects that, especially my Linked In profile. I offer a wider variety of services than I ever have in my life but you wouldn’t know that because none of my profiles promote that.
I sat down at my new computer and designed a Master Online Social Media spreadsheet. This spreadsheet has dates for my updated profiles and pages, blog topics and date posted, etc. I’m working on designing a Social Media Campaign for marketing each of my businesses as well but first I want to make sure my profiles display my mission and focus for each business so there’s no misunderstandings.
When was the last time you updated your online profiles? The new year is rapidly approaching. Now would be a good time to start making a list of accomplishments, awards, new affiliations, organizational memberships, new services, personal/business information changes, etc. Start your new year with fresh updated content and make sure you continue to update regularly as your business changes. It’s much easier to keep it updated than to have to rewrite everything after a few years. Trust me!